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September 2026
The Future of Loyalty Doesn’t Have to Be Discount-Based
Customer Marketing
Loyalty
8 min read
The Future of Loyalty Doesn’t Have to Be Discount-Based

A Perks-Only loyalty program eliminates a recurring discount currency and instead offers members exclusive access to benefits such as free-shipping, exclusive...

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The 4 Loyalty Program Types Every Shopify Brand Should Know
Customer Marketing
Loyalty
8 min read
The 4 Loyalty Program Types Every Shopify Brand Should Know

Four loyalty program types - Points, Cash-back, Perks-Only and Membership. Each one has unique advantages and limitations. Build them all with...

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Paid Memberships Aren’t Just for Your Superfans
Customer Marketing
Loyalty
Superfans
8 min read
Paid Memberships Aren’t Just for Your Superfans

The major value of a paid membership program isn't normally the subscription fees. It's the acceleration in repeat purchase frequency that...

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How Loyalty Programs Lift Brand Visibility in the Age of AI Commerce
Customer Marketing
Reviews
Social Proof
7 min read
How Loyalty Programs Lift Brand Visibility in the Age of AI Commerce

Loyalty programs enable brands to deepen customer engagement. This translates to an increase in reviews, customer-generated photos and videos, comments, Q&A...

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Can You Actually Afford to Discount? A Margin-First Guide to Loyalty
Customer Acquisition
Customer Marketing
Loyalty
7 min read
Can You Actually Afford to Discount? A Margin-First Guide to Loyalty

The discount rate of a loyalty program needs be carefully calculated. It should account for a range of factors including: contribution...

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January 2026
JAXXON’s Journey to 100,000 Five-Star Reviews
Reviews
Social Proof
6 min read
JAXXON’s Journey to 100,000 Five-Star Reviews

Learn how JAXXON turned reviews into a growth engine, scaling trust, UGC, conversions, and loyalty through a connected Okendo-powered review ecosystem....

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April 2025
How To Add Social Proof on Shopify
Customer Marketing
Reviews
Social Proof
16 min read
How To Add Social Proof on Shopify

Positive reviews carry serious weight when it comes to purchase decisions, especially in ecommerce, where customers are removed from the brand...

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Simplify reward redemption with Store Credit
Customer Loyalty
Loyalty
Product
3 min read
Simplify reward redemption with Store Credit

A great loyalty program promotes higher spending and builds deeper, lasting customer relationships. 85% of consumers say loyalty programs make them...

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Supercharge Customer Engagement with Okendo & Klaviyo
Ecommerce Marketing
Integration
Partners
Product
6 min read
Supercharge Customer Engagement with Okendo & Klaviyo

When building an ecommerce tech stack, seamless data flow between platforms is key. A well-integrated tech stack ensures your valuable customer...

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