- Customer Marketing
Okendo Evolve: Highlights of the Customer Marketing Roadshow
Megan Wenzl | Nov 29, 2023
Jun 7, 2023 | 4 minute read
Content Marketing Manager
Almost two years since we first announced our first-of-its-kind integration with Attentive, we’re thrilled to announce that our teams have once again joined forces to enrich our integration and better help brands drive more revenue with customer survey feedback, social proof, and personalized communications.
We’re incredibly excited by this news, and are proud to now offer our customers the ability to combine the power of Okendo Surveys and Attentive’s email marketing platform to connect with shoppers at a deeper level. Specifically, customers now have additional capabilities to:
With the first integration launch, our goal was to empower brands to capitalize on SMS’s high engagement rates, and optimize review generation by intelligently delivering personalized review requests directly to customers and prospects via SMS. With these updates to include surveys and email, our customers can now take advantage of the significant marketing opportunities presented by both SMS and email to generate more social proof, and leverage the power of zero-party data (ZPD) and survey feedback to build more meaningful customer relationships.
“We’re excited that our enhanced integration with Okendo, a leading marketing platform, will allow Shopify brands to harness the power of email and SMS to drive more personalized communications and deeper audience segmentation using zero-party data collected from customer reviews and surveys.”
Angelique Karmara, VP of Partnerships, Attentive
Okendo’s enhanced Attentive integration allows merchants to leverage Okendo customer profile data – such as review and survey submissions – to create customer segments, as well as automated review request sequences, with Attentive SMS and Email.
With this powerful integration, merchants can effectively engage with their customers in more personalized and meaningful ways. Here are a few highlights:
Okendo collects zero-party data (ZPD) through reviews and surveys responses into a unique customer profile. This data can be synced to Attentive and used to personalize communications such as reward reminders, refer a friend campaigns, thank you’s, product recommendations, customer support, and more.
“Okendo and Attentive have done an incredible job in bringing this integration together. In just two days we saw an 98% increase in review generation compared to the previous week. There’s so much functionality there, the UI is easy to use, and we use the data we’ve collected with it to make all kinds of strategic marketing decisions.”
Roman Haviland, Creative and Marketing Automation, Groove Life
We’re proud to deliver these capabilities to merchants alongside Attentive, the leading SMS marketing platform, providing personalized and highly effective mobile messaging platform for more than 8,000 innovative brands and organizations. By leveraging the full benefits of the Okendo & Attentive integration, brands can drive more revenue by reaching larger audiences, generating more social proof, and gaining more insights to build deeper relationships with their customers.
The integration is available now to all Okendo customers on the Power, Advanced, or Enterprise plan. To learn more about the Okendo & Attentive integration, book a demo.
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