How Beauty Brands Can Use Okendo Reviews Attributes to Drive Conversions & Build Trust

Why Beauty Brands Need Attributes in Reviews

With millions of beauty products on the market, how can brands help shoppers make confident purchasing decisions? The answer lies in review attributes—structured data points that provide insights into customer experiences and product performance.

With Okendo Reviews, beauty brands can capture valuable, zero-party data directly from customers, enabling them to:

• Enhance personalization by tailoring recommendations and marketing efforts
• Improve product development based on real customer insights
• Boost conversions by providing specific, relevant social proof

Strengthen customer trust through highly detailed, transparent reviews

What Are Attributes in Okendo Reviews?

Attributes are structured data points that help beauty brands and shoppers better understand how a product fits individual needs. They come in two main types:

1. Customer Attributes: Details about the customer, such as skin type or hair color, that help brands segment their audience and personalize experiences.
2. Product Attributes: Insights about how a product performs, such as “adds shine” or “long-lasting,” helping shoppers find products that match their needs.

These attributes serve two key purposes:

• Actionable Insights: Brands gain a deeper understanding of their customers and product effectiveness.
• Powerful Social Proof: Customers can easily find reviews from people with similar needs, increasing their confidence in making a purchase.

How to Use Attributes Effectively in Okendo Reviews

When implementing attributes, simplicity is key. Beauty brands should aim for 3-5 attributes per review to ensure the process remains seamless for customers while still collecting rich, actionable data.

Types of Review Attributes:

1) Single-select: Customers choose one option from a list, such as hair color and skin tone.

 

2) Multi-select: Customers can choose multiple options, such as product qualities like conditions well and adds shine.

 

3) Range: Customers provide ratings on a scale from 1-5. Examples include conditioning quality and long lasting effect. Centered range is a variation of the Range attribute, useful for measuring deviation from an existing standard.

 

 

Examples of Common Attributes for Beauty Brands

Hair Products

Single-select

Attribute title	Options
Hair color	Black, Brown, Blonde, Red, Grey, White
Hair texture	Curly, Wavy, Straight, Coily, Thin
Hair length	Very Short, Short, Medium, Long, Very Long

Multi-select

Attribute title	Options
Product qualities	Conditions Well, Adds Shine, Detangles, Moisturizes, Strengthens, Smells Great, etc.

Range

Attribute title	Min label	Max label
Results	Poor	Excellent
Conditioning	Poor	Excellent
Long lasting effect	Poor	Excellent

Cosmetic Products

Single-select

Attribute title	Options
Eye color	Brown, Blue, Green, Hazel, Amber
Skin type	Normal, Dry, Oily, Combination, Sensitive
Skin tone	Fair, Medium, Warm, Tan, Dark

Multi-select

Attribute title	Options
Best for	Highlighting, Contouring, Powdering, Blending

Range

Attribute title	Min label	Max label
Color	Poor	Excellent
Ease of use	Poor	Excellent
Long lasting effect	Poor	Excellent

Real Beauty Brands Using Attributes for Success

Vegamour

Vegamour takes a holistic approach to hair wellness, offering plant-based solutions for hair growth and scalp health. The brand leverages customer attributes such as hair type and concerns like thinning hair and bald spots to ensure reviews provide helpful, targeted insights. This helps new customers find the most relevant reviews for their unique needs. For example, a shopper concerned about bald spots can easily filter reviews to see experiences from others with the same concern, making purchase decisions more informed and confident.

Krave Beauty

Krave Beauty challenges the fast-paced beauty industry to slow down with a focus on skin barrier health. Their reviews capture customer attributes like skin type and skin concern and product attributes that highlight what customers love about a product (e.g., “hydrating,” “nourishing”). This allows shoppers to filter reviews to find relevant experiences, ensuring they select products that align with their needs.

Mermade Hair

Mermade Hair is all about making hairstyling effortless, and they extend this ease to their review process. They use customer attributes like age range, hair type, and hair length, making it simple for shoppers to scan reviews and find feedback from people with similar hair concerns. This creates a personalized shopping experience that builds confidence and drives conversions.

ILIA

ILIA, known for clean beauty and cosmetics, utilizes attributes such as skin tone, undertone, and age range to ensure their reviews are as informative as possible. By allowing potential buyers to see how products perform for those with similar characteristics, ILIA reduces purchase hesitation and increases trust in their formulations.

The Bottom Line: Attributes Drive Conversions for Beauty Brands

Review attributes are more than just data points—by allowing new shoppers to find relevant experiences from existing customers who have similar needs, they can s for enhance customer trust, improve product experiences, reduce return rated, and drive more sales. With Okendo Reviews, beauty brands can create highly personalized, transparent, and conversion-boosting review experiences.

Want to see how top beauty brands are using Okendo attributes to increase conversions? Check out our inspiration page here.