How Elephant Room Simplified Bed Threads’ Shopping Journey with Quizzes
Bed Threads has built a loyal following with its eco-friendly, 100% pure French flax linen bedding. But with so many color options, decision fatigue was a real challenge for the brand.
To personalize the experience and gather valuable zero-party data, the brand partnered with Elephant Room.
How Elephant Room Simplified Bed Threads’ Shopping Journey with Quizzes
Leveraging Okendo’s flexible product suite, Elephant Room designed and implemented a custom, five-question Color Quiz for Bed Threads.
The guided experience matched customers with their perfect bedding palette, removing the guesswork and alleviating decision fatigue.
Beyond enhancing the customer experience, Okendo’s integration with Klaviyo allowed Bed Threads to harness zero-party data in real time. The quiz automatically synced preferred colors and style preferences, fueling segmented, hyper-personalized marketing campaigns.
The results? Within the first 60 days of launching, the quiz generated an impressive 22x ROI, with quiz-takers converting at 20%.
“Okendo has been a key partner for Elephant Room, providing invaluable advice, guidance, and training across their product suite. The partnership has enabled us to solve complex customer journey challenges with Okendo’s innovative and supportive approach to technology.”
