#1 Smile Alternative 🏆
Winners are grinners 😁 Okendo leads the way
If you want cutting-edge loyalty, a unified growth platform and hands-on support from a US-based team, choose Okendo over Smile
Trusted by 18,000+ top Shopify brands
1,100+ Reviews
200+ Reviews
200+ Reviews
Customer Feedback
What brands say about Okendo
1,500+ brands have publicly reviewed their experience with Okendo across independent platforms Shopify, Capterra and G2. Explore their feedback with this unedited, AI-powered summary.
What customers say about
Okendo
Okendo earns consistent praise for driving measurable growth, delivering strong value for money, and providing exceptional customer support. Brands highlight higher conversion rates, stronger customer engagement, and seamless integrations, all backed by a responsive and strategic success team.
Summary generated by AI
What customers say about
Smile
Customers describe Smile.io as a straightforward, entry-level loyalty solution that works for smaller merchants but doesn’t scale well. Okendo is seen as the stronger option for growing brands, offering deeper functionality, better integrations, and more strategic support.
Summary generated by AI
What customers say about Okendo results
- Boosts onsite conversion rates
- Increases sales and revenue growth
- Strengthens retention and lifetime value
- Expands review volume and UGC collection
- Improves marketing performance across channels
Summary generated by AI
What customers say about Okendo product
- Simple setup with seamless integrations
- Flexible and highly customizable
- Reliable performance at any scale
- Constantly evolving with new features
- Core platform for reviews, UGC, and loyalty
Summary generated by AI
What customers say about Okendo support
- Fast, responsive, and proactive
- Knowledgeable and solution-oriented
- Personalized guidance from dedicated managers
- Goes beyond troubleshooting with strategic advice
- Feels like an extension of the customer’s team
Summary generated by AI
Market Adoption
More of Shopify’s best brands choose Okendo over Smile
We used AI to analyze Storelead's market adoption data of Okendo vs Smile among top Shopify brands. Accurate as of Q3 '25.
Okendo Book a demo |
Smile |
|
| Top 10 brands | 10.00% | 0% |
| Top 50 brands | 16.00% | 4.00% |
| Top 100 brands | 19.00% | 3.00% |
| Top 500 brands | 18.40% | 7.00% |
| Top 1,000 brands | 18.30% | 6.30% |
| Top 5,000 brands | 13.78% | 7.38% |
Compare Loyalty
Next-gen loyalty for Shopify’s most ambitious brands
From reward flexibility, modular loyalty displays to enhanced CX - Okendo does loyalty better.
|
Okendo Book a demo |
LoyaltyLion |
|
| Strategy modeller | ||
| Landing page builder | ||
| Store credit rewards | ||
| Memberships | Early Access | |
| Tier reporting | ||
| Custom earn rules | Enterprise Plan Only | |
| Custom CSS styling | Enterprise Plan Only | |
| Loyalty API & webhooks | Enterprise Plan Only | |
| Platform focus | Built for Shopify | Generic |
| Onboarding manager | Enterprise Plan Only | |
| Account manager | Enterprise Plan Only | |
| Merchant services | No | |
| US & Aus based team |
Platform
Create real Superfans with Okendo
Okendo is not only the most advanced loyalty tool - it’s a complete customer marketing platform.
Okendo Book A Demo |
Smile |
|
| Reviews | ||
| Review displays | ||
| Revenue impact tracking | ||
| TikTok partnership | ||
| Google partnership | ||
| AI insights | ||
| Quizzes | ||
| Product recommendations | ||
| Profile data collection | ||
| Quiz rewards | ||
| Custom CSS styling | ||
| Surveys | ||
| Multi-channel surveys | ||
| Survey templates | ||
| Survey rewards | ||
| Analytics & insights |
Differentiators
Why do brands love Okendo? 😍
Learn what differentiates Okendo and makes us the winning choice for thousands of fast-growing Shopify brands.
Unified Platform
Connected, scalable, efficient
Okendo brings Reviews, Loyalty, Referrals, Surveys, and Quizzes into one integrated platform. You can start with the products you need most and expand as you grow—each one designed to work seamlessly with the others. By consolidating point solutions, brands cut costs and simplify operations, while unified customer profiles provide the data needed to deliver more personalized, loyalty-building experiences.
Revenue Focused
Growth by design
Every product in Okendo’s suite is engineered to drive measurable revenue. Reviews increase conversion rates, Loyalty lifts repeat purchases, Referrals cut acquisition costs, Quizzes raise order value, and Surveys uncover insights that sharpen marketing performance. Together, they create a self-reinforcing growth loop. Clear revenue dashboards prove the impact, while Okendo’s experts help you optimize programs to maximize ROI.
Flexible & Composable
Built to adapt, not restrict
Okendo is a modern, composable solution that gives brands full control over their customer experience. APIs, webhooks, and deep Shopify integrations keep your stack connected, while support for liquid, metafields, and styling controls ensures every touchpoint feels authentically on-brand. The result is flexibility without compromise, helping brands innovate faster and stay ahead.
Partner-Level Support
Success is part of the package
With Okendo, you gain a partner invested in your growth. Onboarding specialists and engineers ensure a smooth start, while dedicated account managers provide ongoing strategic guidance. 24/7 live chat and a comprehensive help center keep answers at your fingertips. Whether it’s troubleshooting, optimization, or discovering new growth opportunities, Okendo’s support team acts as an extension of yours—helping you scale smarter, faster, and with confidence.
