An outstanding agency setting the standard for Reviews implementation with the ability to drive high review volume and capture impactful user-generated content.
How Bedford Lane Helped TYPEBEA Build Trust and Drive Growth with Reviews
TYPEBEA is a premium haircare brand focused on hair growth and health, powered by performance-led formulas with clinically proven scalp-care actives and nourishing ingredients that deliver real results and confidence.
As a new, category-defining entrant in the premium haircare space, establishing trust and credibility in the market from day one was critical for the brand.
To achieve this, TYPEBEA partnered with Bedford Lane, an agency specializing in designing and building high-performance Shopify experiences for ambitious commerce brands. Together, they focused on optimizing the highest-impact areas of the site.
The Solution:
Recognizing the product detail page as a key moment in the buying journey, Bedford Lane led a strategic redesign of the product page template—prioritizing thoughtful placement and enhanced visibility of reviews and user generated content. This ensured social proof was front and center at key decision-making moments.
This approach transformed reviews into a central trust layer within the TYPEBEA experience, helping customers shop with confidence while strengthening brand perception.
The results? Since launching Okendo Reviews, TYPEBEA saw a 9.7% increase in conversion rates within 90 days, with an average star rating of 4.89 and a 5.3% review rate in the first month.
“Okendo has been a standout partner across multiple client engagements, but the TYPEBEA implementation highlights what’s possible when a powerful reviews platform is paired with a strong UX strategy. Its flexibility from attribute based filtering on PDPs to a guided hair quiz, enabled us to elevate social proof into a core part of the shopping journey, rather than an afterthought.”
