The Secret Formula
A Two-Part Beauty Webinar Series on How to Grow Your Beauty Brand Successfully
Part 1: Thursday, September 26th at 12:00PM ESTPart 2: Tuesday, October 1st at 10:00AM AEST
The Secret Formula Webinar Series
Unlock the Secrets to Supercharge Your Beauty Brand's Growth
The global beauty industry is on an impressive growth trajectory, expected to reach $580 billion by 2027. Across all sectors of the beauty industry — skincare, haircare, makeup, and fragrances — brands have a massive opportunity to scale successfully in a crowded market.
Discover new customer marketing strategies like never before – unlike anything you’ve heard — during our two-part webinar series. Learn the secrets to standing out in a fiercely competitive space with ecommerce experts and leaders from the fastest-growing DTC beauty brands.
The Secret Formula Webinar Series
Unlock the Secrets to Supercharge Your Beauty Brand's Growth
The global beauty industry is on an impressive growth trajectory, expected to reach $580 billion by 2027. Across all sectors of the beauty industry — skincare, haircare, makeup, and fragrances — brands have a massive opportunity to scale successfully in a crowded market.
Speakers
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Priya Patel
Director, Product Marketing
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Emma Fredwall
Senior Partnerships Manager
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Erin Watt
Sr. Tech Partner Manager
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Katelyn Daman
Technology Partnership Manager
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Krista Santiago
Sr. Partner Manager
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Alexa Kilroy
Director of Marketing
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Sarah Kang
Senior Technology Partner Manager
Part 1: Strategies to Maximize CLTV and Engagement for Beauty Brands
Thursday, September 26th | 12:00PM EST
Watch On-Demand
Join us as we chat with ecommerce experts from Nosto, Triple Whale, Ordergroove, ShipBob, Fermat, and Aftership to discover the cutting-edge beauty marketing strategies you need to enhance customer lifetime value (CLTV) and deepen customer engagement.
In this webinar, you’ll learn:
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How to use customer marketing to create and leverage Superfans
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How to create powerful personalized experiences
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How to get your logistics right to meet customer demand
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And much more!
Speakers
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Priya Patel
Director, Product Marketing
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Maddy Balderson
Director & Co-Founder
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Jaylon Martin
Head of Ecommerce and Technology
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Julia Garyfallou Northcraft
Sr. Director, Marketing & Sales
Part 2: How to Build a Thriving DTC Beauty Brand
Tuesday, October 1st | 10:00AM AEST
Watch On-Demand
Join us as we sit down with leading beauty brands Luna Bronze, Esmi, and Timeless Skin Care. Discover hidden customer marketing tools and tactics to foster loyalty and retention in a fiercely competitive market.
In this webinar, you’ll learn how to:
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Leverage data-driven insights to understand your customers better
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Personalize your marketing campaigns and customer experiences
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Build a loyalty program unique to your customer base with the right platform
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And much more!
