The 2023 Holiday Strategy Guide to Acquire, Convert, and Retain Customers

The holiday season is fast approaching. And that means an increase in customer traffic to your store.

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Against a backdrop of high customer expectations and increasingly fierce DTC competition, the time to capitalize on Black Friday/Cyber Monday is now. To help you navigate BFCM and the holiday season, we’ve compiled this ebook covering everything you need to know about acquiring, converting, and retaining customers during this pivotal time. Filled with actionable tips, tricks, strategies and even video guidance from top Shopify ecommerce experts, this ebook has everything you need to set you up for a successful & profitable BFCM!

In this ebook, you’ll learn:

  • How to use reviews, referrals, and surveys to maximize sales potential
  • How to leverage the power of UGC and zero-party data to build trust and increase conversions
  • How to personalize the customer experience with SMS and email marketing campaigns
  • How to drive loyalty through fulfillment
  • The importance of giftable subscriptions
  • How to enhance your post-purchase experience
  • And more!

access expert tips to boost sales and increase customer lifetime value

Get the most out of holiday traffic in 2023