How ALPAKA Builds Loyalty for Gear That’s Made to Last

Overview

ALPAKA makes gear that’s built to last, which creates an interesting loyalty challenge: when your best product might be the only bag a customer needs for years, how do you keep them coming back?

For ALPAKA, the answer goes beyond points. Their loyalty program rewards fans with VIP status and perks, and it’s backed by a brand that customers believe in. That includes an expanding ecosystem of accessories, limited-edition drops, a resale marketplace, and a commitment to giving back to the planet with every purchase.

Join Madeline Gronset, Lifestyle & Retention Marketing Manager at ALPAKA, for an inside look at how they designed a loyalty program for a durable-goods brand, and what they’ve learned about turning one-time buyers into lifelong Superfans.

What you’ll learn

• Driving repeat purchases when products are built to last
• Designing VIP tiers that reward your best customers
• Using milestones and limited drops to re-engage fans
• Building loyalty beyond discounts
• Live Q&A