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Vets Love Pets’ Formula for Fur-ever Customers

Dive into a loyalty program build that rewards care over points.

Wednesday, June 17th, 2026 | 4PM AEST

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You'll get: Tick Mark Recording Tick Mark Live access

Overview

A loyalty program that rewards care over points and keeps pet parents coming back.

Fresh off a rebrand in one of retail’s most competitive categories, Vets Love Pets knew retention would make or break the business. Their answer: a loyalty program that extends vet-backed care from the clinic into everyday life at home.

The results came fast. VLP Rewards generated $180K in member revenue within 30 days of launch, members now order 64% more often than non-members, and they hit their enrollment and AOV targets months ahead of plan.

Join Clarissa He, Head of Ecommerce at Vets Love Pets, and Alex North, Senior Enterprise Account Executive, as we open up the playbook — from VIP tiers that triple earn rates to an industry-first bonus for annual vet checks.

What you’ll learn

  • How to design tiered loyalty for replenishment-driven categories
  • Using bonus points to drive behavior — from category sales to vet checks
  • Connecting loyalty, subscriptions, and referrals into one engine
  • Live Q&A

Frequently Asked Questions

45 minutes—including the live Q&A with Clarissa He, Head of Ecommerce at Vets Love Pets.
Yes! Everyone who registers will receive the on-demand recording after the event, so you can watch anytime.
Not at all. This webinar is open to anyone in ecommerce. Whether you’re already using Okendo, considering a switch, or just looking to level up your loyalty strategy, you’re welcome to join.

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