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Okendo Launches Referrals to Turn 5-Star Reviewers Into Brand Advocates

Jul 12, 2023 | 4 minute read

Okendo Launches Referrals to Turn 5-Star Reviewers Into Brand Advocates

Megan Wenzl

Content Marketing Manager

Let your most loyal customers do the work for you to amplify your brand, acquire new customers, and reduce customer acquisition costs. 

Today we’re thrilled to announce the launch of Okendo Referrals, making it easier than ever for DTC merchants to turn loyal customers into brand advocates by spreading the positive word about their brand to friends, family, and online peers. 

What is Okendo Referrals? 

Okendo Referrals maximizes the power of word-of-mouth marketing by prompting customers to refer friends and family throughout the buying journey, like after they’ve given a review. The referrer can be offered an incentive, such as a percentage off a future order, for every person they refer. Each referral recipient is also offered a similar incentive to purchase for the first time. By engaging customers at key moments of high satisfaction and engagement, brands can leverage this cost-effective strategy to acquire new customers and drive higher customer lifetime value.

Okendo Referrals example showing Give $10, Get $10

The Key Benefits of Okendo Referrals

In the ever-evolving world of ecommerce, challenges such as intensifying competition, customer churn, and skyrocketing acquisition costs have necessitated innovative strategies for sustainable growth. As such, brands are increasingly turning to customer referrals as a powerful solution to address these obstacles, foster customer loyalty, and acquire new customers.  

Here’s a closer look at how Okendo Referrals allows brands to tap into satisfied customers as a source of growth:  

  • Acquire More Customers and Earn More Revenue. Take the strong relationships with your existing customers a step further by turning them into advocates for your brand. Okendo Referrals empowers brands to maximize their use of today’s most authentic and trusted marketing channel: word-of-mouth. As consumers increasingly turn their attention away from traditional marketing methods like ad campaigns, referral marketing is becoming a powerful catalyst for acquiring new customers.
  • Reduce Customer Acquisition Costs (CAC). Referral programs are a low-cost solution with big gains. Using Okendo Referrals, you can let your most loyal customers do the work to amplify your brand, acquire new customers, and increase ROI. Referral marketing often has the highest conversion rate of all acquisition channels, leading to conversion rates of nearly 4X higher than the average rate of all channels.
  • Increase Customer Lifetime Value. Referred customers can have a 16% higher lifetime value than customers who weren’t referred by a friend. Okendo Referrals helps drive more lifetime value by rewarding referrals and driving repeat purchases for your most valuable customers.

Why Choose Okendo For Referrals?

An effective referral marketing strategy should always utilize a seamless referral process, making it extremely easy for customers to recommend your brand. Here’s how Okendo stands out from other referrals platforms by equipping marketers with the tools they need to implement an efficient brand advocacy program. 

  • We’re One Complete Platform. Okendo Referrals lets you turn your 5-star reviewers or brand promoters into brand advocates. With the interconnected power of Reviews, Surveys, and Referrals, you can identify your most loyal customers within the Okendo  platform and turn them into brand advocates. 
  • Unified Customer Profiles. With Okendo’s Unified Customer Profiles, you have instant access to vital zero-party data generated from reviews and surveys that you need for your marketing strategies, like specific customer attributes, behaviors, review ratings, and NPS scores. This makes it incredibly simple to target the right customers at the right time with your referrals program, as well as enhance, grow, and optimize your referral strategy.
  • Multi-channel referrals: With Okendo, brands can encourage referrals at multiple touchpoints when engagement and sentiment is high, including post-purchase and post-review. With our robust Klaviyo integration, brands can invite customers to participate in their referral program at any point in the customer journey.
  • Robust Actionable Insights. Okendo allows brands to easily analyze referral program performance with powerful reporting on metrics such as:
    • -Percentage of sales from referrals 
    • -The number of customers acquired through referrals
    • -Revenue generated from referrals 
    • -Your overall referral conversion rate

Build a Bigger Community With Okendo Referrals 

Leverage your brand’s biggest promoters to acquire new customers and drive revenue with Okendo Referrals. Speak with our sales team or your customer success manager to learn more about how you can integrate Okendo Referrals into your growth strategy today. 

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