The Ultimate Shopify Customer Marketing Summit
2 Days. 15+ Speakers. Unlimited Growth.
May 13-14, 2025Virtual
Speakers
Taylor PozenDirector, Digital Merchandising 
Avi JhinganDirector, Digital Merchandising 
Jessica MarraDirector of Digital + CRM
Kirsten GuerrySr. Director of Growth
Steve MoralesHead of Growth
Caela CastilloDirector of CX 
Jacob HodesHead of Ecommerce
Lou FaitakCommunity & Partnerships 
Anna MetcalfeHead of Marketing and Growth
Amelia TrumbleEcommerce Specialist & Digital Consultant
Kristen CurtissSenior Manager, Customer Success 
Michael KlonoffSenior Technology Partnerships Manager
Krista SantiagoSr. Partner Manager
Neil PopkinVice President 
Cal WilsonFounder & CEO
Rachel TyersSVP, Marketing & Partnerships 
Adena MerabiDirector of Partner Relations
Scott GoodmanDirector of Partner Strategy
Virtual Summit
Unlock the Secrets to Sustainable Growth
We’re bringing together the brightest minds in ecommerce for virtual, action-packed sessions featuring top Shopify brands and industry leaders.
From acquiring new customers to boosting retention, this is where you’ll learn what’s working with customer-led marketing. Discover proven tactics to fuel growth and turn your customers into your most powerful marketing channel.
Virtual Summit
Unlock the Secrets to Sustainable Growth
We’re bringing together the brightest minds in ecommerce for virtual, action-packed sessions featuring top Shopify brands and industry leaders.
Agenda - Day 1
Tuesday, May 13th 11:00 AM - 3:30 PM PST
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11:00 AM: From Hype to Retention: How Summer Fridays Cultivates Lifelong Customers
Jess Marra, Director of Digital + CRM, Summer Fridays
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11:30 AM: Crafting a Brand Customers Believe In: Caraway’s Playbook for Scaling Responsibly
Kirsten Guerry, Sr. Director of Growth, Caraway
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1:00 PM: Turning Insights into Revenue: Kut from the Kloth’s Winning Customer Marketing Strategy
Steve Morales, Head of Growth, Kut from the Kloth
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1:30 PM: Inside JAXXON’s CX Playbook: Their Secret to Driving Customer Retention and Revenue
Caela Castillo, Director of CX, JAXXON
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2:00 PM: From Scroll to Sale: Turning TikTok Into a Revenue Engine
SangHa Park, Product Partnerships, TikTok Shop / Krista Santiago, Sr. Partner Manager, Shipbob
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4:00 PM: From Data to Dollars: Modibodi’s Strategy For Boosting Conversions and AOV with Quizzes
Jacob Hodes, Head of Ecommerce, Modibodi
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Agenda - Day 2
Wednesday, May 14th 12:00 PM - 4:30 PM PST
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12:00 PM: Beyond the Drop: SKIMS’ Formula For Creating Lasting Customer Connections
Taylor Pozen, Director of Digital Merchandising, SKIMS
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12:30 PM: Building Customer Loyalty at Scale: Dr. Squatch’s Approach to Retention and Growth
Avi Jhingan, Sr. Product Manager, Dr. Squatch
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1:00 PM: The Secret to a Successful Shopify Migration with Amelia Trumble
Amelia Trumble, Ecommerce Specialist & Digital Consultant
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2:30 PM: Turning Referrals into Revenue: Terra Kaffe’s Strategy for Building Trust at Scale
Lou Faitak, Community & Partnerships, Terra Kaffe
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4:00 PM: Fueling Omni-Channel Growth: A Look Inside Kat the Label’s Loyalty Program
Anna Metcalfe, Head of Marketing & Growth, Kat the Label
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Introducing The Ultimate Shopify Customer Marketing Summit—your playbook for turning shoppers into Superfans.
Over two days, we’re bringing together the brightest minds in ecommerce for virtual, action-packed sessions featuring 15+ top Shopify brands and industry leaders. Expect real talk, real strategies, and real results.
From acquiring new customers to boosting loyalty and crafting experiences that keep shoppers coming back, this is where you’ll learn what’s working right now with customer-led marketing.
No fluff—just proven tactics to fuel sustainable growth and turn your customers into your most powerful marketing channel.
Are you ready to level up your customer marketing game?
