The Customer Marketing Playbook
Strategies for Driving Fast and Sustainable Growth with Superfans
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Leverage your Superfans
Brands today are facing three main challenges: Increasing competition, rising acquisition costs, and high customer expectations. To overcome these challenges for long-term success, brands must focus on their customer marketing strategies.
Why? Customer marketing focuses on nurturing and strengthening relationships with existing customers to strengthen loyalty, foster repeat business, and encourage brand advocacy. By prioritizing improving the experiences of current customers, brands can boost retention and turn loyal customers into Superfans.
Featuring experts from innovative Shopify apps, we showcase how brands like Pillow Cube, Love Wellness, and Bloom Nutrition cultivate a community of Superfans to enhance acquisition and retention cost-effectively, achieving fast and sustainable results.
In this playbook, you’ll learn:
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How to increase engagement with customer marketing
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How to leverage logistics for loyalty
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How to boost lifetime value with a subscription program
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And more!
Strategies for Driving Fast and Sustainable Growth with Superfans
