02Boody launched successfully in 15+ countries with the help of Okendo and Elephant Room.
About
Boody wants its customers to feel good about their purchases — not just about the way they feel while wearing the brand’s athleisure, activewear, loungewear, and more, but also about knowing their garments are made from sustainable materials.
Challenge
After experiencing tremendous growth in its home country of Australia, Boody saw an opportunity to expand worldwide.
The brand understood that social proof was a necessity in order to build a global community and connect with customers in new territories without starting from scratch.
Boody needed to accelerate their onsite review generation to support their growth, but its previous provider did not meet expectations.
Solution: Expanding to a Global Audience with User-Generated Content
As they launched into new markets, Elephant Room helped Boody syndicate their Okendo reviews across international storefronts including New Zealand, the US, the UK, South Africa, Canada, and Europe.
Boody leverages Okendo’s attributes to capture product feedback such as comfort, sizing, and quality, as well as customer information such as age, body type, and height.
Displaying robust reviews onsite helps inform shoppers’ decision-making and locate pieces of social proof that are most relevant to them.
By offering loyalty points in exchange for reviews, Boody was able to dramatically increase its review generation rate and encourage second purchases.
Results
Boody saw a 268% relative increase in conversion rate.
The brand also saw a 5% relative increase in AOV.
With more content-rich reviews in place, Boody was able to establish trust with new shoppers without having to build a new base of social proof in any new market it entered.
“Boody is an eco-sustainable brand, so its product turnover is extremely low. It’s our priority to capture a solid review base for individual SKUs because products are on sale for a long time. If customers are uploading UGC and sharing the love, that’s exactly what we need for shoppers to know Boody has a community of trustworthy loyalists.”
Adam Sharon-Zipser
Managing Director
Elephant Room
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